Gift cards offer retailers more benefits compared to paper vouchers

• Increased Sales: The unspent value remains on the gift card, encouraging repeat visits. 60% of gift card holders spend 15-20% more than the gift card’s face value.
• Acquisition & Retention: Gift cards attract new customers. Detailed statistical information provides analysis of buying habits which can be used for data mining and ultimately to increase loyalty.
• Improved Profitability: Gift cards ensure that the customer receives the goods they want, which in turn reduces the amount of returned or exchanged merchandise.
• Brand Differentiation: New printing techniques provide consistency of branding. Gift cards have a higher perceived value to customers than vouchers.
• Flexibility: Gift cards can be designed to maximize seasonal promotions.
• Reduced Fraud: Gift cards are without value until activated at the point of sale. This allows for more prominent positioning within the store which in turn drives sales through increased awareness and impulse buying.