Soft magnetic materials have low retentivity and low coercivity. These are those materials which have high initial permeability, low hysterisis loss and large magnetic induction. These materials can be easily magnetised and demagnetised. 

Specific products are magnet powder made of barium and strontium magnetic ferrites, NdFeB magnets (neodymium-iron-boron), rare SmCo magnets (samarium-cobalt).