Decoying is a time honored tradition that spans generations. Decoys together with guns and dogs are recognized as the fundamental elements of all wing shooting pursuits yet decoys themselves have not changed much in over 30 years.

The FUD is set to change things because it has not followed the traditional approach to decoys. By focusing on the task of decoying rather than carver's conventions the FUD forwards a completely new approach that delivers unprecedented decoying functionality. The FUD is the modern day replacement of the traditional plastic blow-molded decoy designed to do all those things that the old decoys simply cannot do.

When it comes to bringing game birds into shotgun range there are basic principles that apply that cannot be questioned. Most old-timers know these but modern generations have overlooked or forgotten them. It is these principles that led to the invention of the FUD rather than the art of making a better "model duck". For clear hunting and decoying reasons there is no other product that is as effective, as functional, or as pragmatic at doing the decoying job as the FUD. This web site helps to explain why and offers new ideas and new decoying practices that will improve your harvest results and add to your hunting experiences.

Sure, you have heard it all before. Another decoy with some new feature or gimmick that supposedly makes it better than the decoys you currently use. Not this time. In the FUD you will find no decoying myths and no unsubstantiated claims that have little or no relevance to decoying. It is the act of decoying itself that explains why the FUD works and why it is a superior decoy to all other decoy styles.

By highlighting the differences between field decoys and model duck euqivalents, and between hunting features and sales and marketing features, we are simply restating the basics and remembering what a decoy's job is. And by doing so we trust you will understand why the FUD is different and why it will work for you.

In pure hunting terms and by any decoy yardstick, the FUD stands in a class of its own. It is without equal by being "game to be different".