The most popular Pay Per Click engines are Google Adwords,
Yahoo Search Marketing & Microsoft adCente

What is Google AdWords?

Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites.

When you advertise with AdWords, you pick words or phrases (called “keywords”) that are related to your business and your products or services. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.

When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link,” in response to the keywords searched. Your website is now just a click away from your potential customer!

Pay Per Click Campaign Management Services

Imagine an advertising campaign that allows you to attract the customers you want at a budget you choose, with a reach as broad as the entire world or as narrow as your own city. This is the power and flexibility of pay-per-click (PPC) advertising.

Did you know that combining display advertising with pay-per-click (PPC) advertising is proven to create up to a 22% increase in conversions?

That's right! Display Advertising is growing once again, with spend in the India seeing a 31% year-on-year increase. Banners, skyscrapers and embedded rich media ( including video) have grown.

Display advertising offers brands the opportunity to be creative in attracting users to their website. Together, campaign reach and sophisticated targeting, make banner advertising a strong traffic driver as well as a vehicle to conversion.

In today's climate it is essential that brands create synergies with other online channels, and bridge the gap with their offline media.

Package Feature :

	Account Setup
	Keyword Research & Bid Management 1000
	Competitive Analysis
	Google Analytics
	Weekly Report
	Advanced Reports
	Email Support

NOTE: Fees paid to Innovative do not include monthly click charges that will be billed directly to you by Google AdWords or Yahoo Search Marketing or Microsoft adCenter or any other Pay Per Click Engine selected by Client. The charges specified in Table are based on per search engine and per website.