Combining state of the art technology with elegant design - the BRAVIA KDL-40HX723 3D LED TV is the perfect choice for those seeking to redefine their viewing experience. Enjoy lifelike 3D action like never before. Thanks to the innovative Dynamic Edge backlight technology, you can be guaranteed the deepest backs, purest whites  and the most immersive 3D pictures possible.

With an ever-wider range of Internet content, smarter technologies and features, the 40HX723 will change the way you think about TV. Powered using the dual chip image processor, the X-Reality PRO picture engine and motionflow XR200+, this space-saving 40 inch TV boasts a Dynamic Edge LED backlight with superb picture contrast and colour intensity, resulting in the most vibrant, lifelike Full HD picture quality in both 2D and 3D.

Connect to more than just HD with the BRAVIA KDL-40HX723 LED TV- Stream an unprecedented amount of internet content and services from your TV via a Wi-Fi adapter and enjoy sites such as YouTube, Facebook and BBC iPlayer. Add an optional camera and microphone accessory to the TV and you’ll be able to make free voice and video calls over the Internet in clear detail using Skype.

To help save your pennies and the planet, the KDL-40HX723features both the presence and ambient sensor modes that automatically turns the TV off if you leave the room and adjusts the picture accordingly to give you optimum viewing quality and power consumption. Enjoy a selection of up to 50 free digital TV, radio and a host of your favourite High Definition channels with the built-in Freeview HD tuner.

Watch what you want, when you want. Record and save your favourite TV shows to an external hard drive via the USB port and watch them back when it suits you. What′s more, the BRAVIA KDL-40HX723 LED TV offers more interesting features than you can shake a remote at. For instance, you′ll be able to identify the music soundtrack from a TV programme at the touch of a button via TrackID, use your smartphone as a TV remote control or second display screen for online video, share your photos, music and movies from all over the home across a DLNA network.