Kela Material Zirconium Oxide(ZrO2) as a white pigment, nontoxic, zinc-free. Its application is found in functional ceramics, aeronautic parts and automotive paint.

There are two major benefits. The colour of Zirconium Oxide is long-lasting. The gloss endures, compared with other white pigments, which grow yellowish. Ceramics made of Zirconium Oxide is resistent to abrassion and concussion.