from the perspective of function, display shelves focus on making consumers produce a series of psychological activities such as attention, interest, desire and memory before purchasing goods. In addition to embodying the advertising function in the use of color, text, pattern and other decoration design elements, it also needs to have the function of displaying goods, conveying information and selling goods. It would be better if it also has personalized modeling and structural design. The clothing display rack is generally beautiful in appearance, noble and elegant, and has a good decorative effect. It can display the characteristics of clothing products in an all-round way, so that the products can be prominently displayed in front of the public, giving play to extraordinary charm, thus increasing the role of product publicity and advertising