POP advertising refers to various forms of advertising set up at various business sites. All advertisements placed in commercial spaces, shopping places, around and inside retail stores, and in places where goods are displayed belong to pop advertisements. the use of pop advertisements' strong colors, beautiful patterns, prominent shapes, humorous actions, and accurate and vivid advertising language can create a strong sales atmosphere, attract consumers' attention, and promote their purchase impulses.
There are many kinds of pop advertisements and different classification methods.
1. Hanging pop ads;
2. Price card and display card type pop advertisement of goods;
3. Pop advertising combined with commodities;
4. Large platform type pop advertisements.