SmartCash is cash in electronic form. It eliminates the need for hard currency in transactions. Physically, it is a Smart Card and technologically it is a secured protocol for electronic cash embedded in a microchip with the capability of multiple usages. A comprehensive e-purse solution, SmartCash is ideally suited for implementation by Banks and prestigious financial institutions as an independent high growth profit center. In today's competitive retail finance space, SmartCash provides the much-needed differentiation to stay ahead of the competition. Like all E Cube India products it has been specially developed and designed for the Indian markets and integrates local practices and business ethos. The low cost of ownership and the low capital cost of the E Cube India's POS Terminals, encourage deep penetration and open the doors for installation in even the smallest retail outlet. For large scale implementation, E Cube India offers special GSM based SmartCash POS Terminals, which can transfer transaction data over the GSM network. As the reader has small footprint, it is easy to enroll even public transport vehicles and hawkers into the program. APPLICATIONS OF SMARTCARDS: Super Stores Petrol Stations Amusement Parks Automatic Vending Machines Pay Phones Restaurants / Fast Food Outlets Clubs Ticketing Machine (Transport) Public Transportation such as Train, Bus, Taxi etc. Toll Booths Electricity Meters Medical Stores FEATURES Reusable and disposable card options POS Terminals with SAM slot(s) for user card authentication procedures Record low transaction response time Single card, multiple applications / usage Open architecture enables seamless integration Secured transactions with 3DES encryption algorithms Key Management System (KMS) and Key distribution through Over The Air (OTA) Card costs can be subsidized for the consumer through sponsored advertisements on the card. Easy integration with SmartGain - the loyalty program and SmartVend - the vending machines. Connectivity through GSM Low cost of ownership Loyalty Programs E Cube India offers a Loyalty Engine with MTPS (Multi Transaction Processing Server) to support backend loyalty. With each transaction, points are generated at MTPS/B