This freewill positioning anti-theft reel is mainly applied for securing mini style electronic equipment display such as mobile phone, camera, electronic toothbrush, MP3/MP4, earphone, remote controller, shaver etc. This anti-theft will make merchandise unrestricted by strong force of cable when customer trial uses them, and thus make customer freely testify merchandise functions. This anti-theft recoiler can also be applied for various POP displays. This product adopts the new sprocket wheel technology. Once the cable end was pulled out, it can stop at a freewill position temporarily. And a gentle tug causes it retract back to the inside of anti-theft box automatically and wholly.