Model No.:CoQ10 Product Name: Coenzyme Q10 Coenzyme Q10, or CoQ10, found in the mitochondria of all cells. CoQ10 functions as part of the cellular system that generates energy from oxygen (in the form of ATP) for bodily processes. CoQ10 can also act as an antioxidant to help prevent cellular damage from free radicals created during intense exercise and during the generation of energy. Coenzyme Q10 is part of the respiratory chain as an electron/proton carrier. It functions in the production of adenosine triphosphate(ATP) in the mitochondria of the cell. CoQ10 is synthesized in the cell - probably in endoplasmic reticulum - and is found in highest concentration in cells of the heart, liver, kidney and pancreas. CoQ10 has also been shown to exhibit activity as a free radical scavenger and antioxidant. The theory of CoQ10 supplementation posits that consumption of CoQ10 increases tissue and mitochondrial CoQ10 levels and supports ATP production as well as serving an antioxidant function.