Established during the Shanghai World Expo period in 2010, Shanghai Ze Yi International Trade Co. Ltd, a business registered in China (Shanghai) Pilot Free-Trade Zone, is a brand operator of outdoor sports articles, which engages in the development, manufacture, and sales of fishing gears and other outdoor sports articles. With a registered capital of￥50 million (roughly $ 8 million), a dream rooted in a self-owned brand, and a motto "One group does one thing with one heart in a lifelong time, " the business has risen rapidly since it was started. Also, to secure the lawful rights and interests of its distributors, outdoor experimenters and customers, the company, a holder of patents covering a wide range of products, has widely adopted new materials and new technology. By now, its product marketing networks have spread over thirty provinces and autonomous regions on Chinese mainland. In the next five years, in addition to guaranteeing the quality and competitiveness of the price of its products, the company will spare no effort to cast itself as one of the most popular enterprises among the outdoor experimenters and customers.