Originated in 1995, Kerui is an enterprise group mainly developing and producing tower crane, building hoist, high precision roller U-shape groove.

An integrated innovation system is built, which enables the company to develop and produce ultra-large, movable tower crane with luffing jib. There have been more than 100 varieties of products included in nine series within four categories and their application is expanded from solely construction market to industries in relation with petroleum, chemistry, water conservation, port, road, railway as well as nuclear power. More than thirty 4S shops are opened in various provinces, cities and autonomous districts which integrate marketing and services. Our products are popular all over the country and some of them are sold in countries and regions as far as Southeast Asia, Europe as well as Russia.

The group has grown rapidly and won wide acceptance and high opinions from clients in all circles of society as well as governments of various levels. It has been awarded as Enterprise with Great Potential in China, Top 50 Enterprise in Crane and Transportation Machinery Industry, Top 50 Growth Oriented High-Tech Enterprise in Henan and Top Ten Innovative Enterprise, etc. Several series of Kerui tower cranes enters the material and equipment list of construction work for the 2008 Olympics and are recommended by Olympic construction work and major national engineering programs. Kerui Group is also a deputy director unit in Engineering Machine Lease Branch of China Engineering Machine Industry Association.

Kerui Group establishes the only tower crane engineering research center and has obtained about twenty national patents in succession including those for tower crane, lifter, tower "black box", high precision roller assembly lines, etc. The company also boasts more than ten software copyrights and is in charge of two major national technological programs.

Technological innovations lead to rapid growth of the company. From 2006 onward, new processes, technologies, equipment and materials are applied to original tower crane for construction use with an emphasis on the improvement of added value and technological input of products. Consequently, tower cranes respectively with 250 ton, 400 ton and 1100 ton load and more as well as super-sized, movable and piece-up tower cranes and those with luffing jib are developed in succession, which become leading products of the company.

Notably since 2008, Kerui has devoted itself to innovation and increased its investment and input so as to take the lead in several aspects in the industry: the first U-groove roller assembly line for cranes are designed; "black box" are installed on tower cranes for the first time; the first professional 4S shop for tower cranes are opened in China; Kerui Tower Crane Standard, the first one higher than the national standard, is established; the first enterprise in China which has donated a tower crane to the earthquake-stricken district in Sichuan. All these "firsts" transform the company from "made by Kerui" to "create by Kerui".

In 2010, new measures are taken in terms of development strategies. Five major strategic measures are implemented: renovating marketing system, establishing enterprise image recognition system, introducing the idea of production with high efficiency, building joint venture with renowned large-sized enterprise in China, and entering the financial field, which are reshuffle of the group and all around improvement of the company's overall strength. A new Kerui with more solid foundation for innovation and clearer strategic goals is forming and approaches the goal of establishing a modernized enterprise group.