pls contact yuxin @ sh-liangxin.com

Founded in Shanghai in 1999, Nader (Shanghai Liangxin Electrical Co., Ltd. ) is now one of the fastest growing large private enterprises in domestic low-voltage electrical apparatus industry. With the registered capital of 87M RMB and the modern workshop building of 26000 m2, the company's sales revenue reached 350M RMB in 2007.

The concept is our soul and corporation's virtue is our foundation. Nader thinks worldwide first-class products, improving humanistic service and respects and keeping to market are the footstones to achieve success. With stable and high efficient development mode, dynamic and receptive corporation culture and the responsible company role, Nader has been committed to be the most satisfying corporation to customers, most welcome company to employee and most respected enterprise. Owing to its excellent performance on product development, customer service and company development, Nader is approved as Shanghai High-tech Enterprise and its products are approved as Shanghai Famous Brand Products.

"Establish the reputation with high quality products and create the future". With "Effectively utilizing resources, pursuing high efficient operation" as her strategy positioning, "Keeping pace with advanced technology, seeking best performance versus price" as her product positioning, "Standardization, routinization and professionalism" as her management positioning, Nader determines to eliminate the situation that foreign brand monopolize the high-end products and market in China. Nader has gotten ISO9001-2000 certificate since 2001 and now is one of the few companies that have a quality and environment protection system as ISO9001 plus ISO14000 and QC080000. The products obtained many certificates, such as CCC, CE, TUV and UL approvals. In 2004, Nader's MCB was the only one domestic brand product among the final three certified brands during the nationwide sampling test held by General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. Customers' demands and satisfactions are Nader's demands for all kinds of corporation actions. We provide excellent quality products, continually pursue perfect service and have set up sales and service centers in 25 major cities in China and one office in India. So we can get customers' feedback and provide all-round services in real time. Now, Nader's products have been widely used in many industries, such as electrical power industry, telecom industry, residential industry, metallurgy industry, petrifaction industry and so on. The company does not only cooperate with Huawei, ZTE, etc famous domestic companies but also provides services for many globally well-known Fortune 500 companies, just like Emerson, Mitsubishi and Panasonic. For three years, Nader has been approved as Emerson Network Power's Golabl Excellent Supplier.

With great power comes great responsibility! Besides strengthening self-development, Nader is trying to build up the social role of Chinese excellent corporation. To guarantee a long term and sustainable growth, Nader puts great emphasis on environment protection and is the first one that systematically implements EU RoHS Directive in China electrical apparatus industry. "Reliability and Environment Protection " is our brand's positioning. We do our best to make sure our products are energy saving and environment protecting. On one hand, this will increase the cost. On another hand, we need continuous breakthrough in technology and need to cultivate or attract more excellent R&D elite.

Today, around 1000 people are working in Nader, among whom there are around 300 marketing and sales people, 28 senior engineers, 58 medium engineers, 35 junior engineers and around 400 skilled and rich experienced workers. This is a well-trained professional team with sound theoretical foundation, rich practical experiences. Since her establishment, Nader h