Zhongshan Inse Group Co., Ltd., founded in 1998, is specialized in the development, production and sales of a wide range of home appliance products. The company owns a 100,000 square-meter factory, and turns out 100,000 sets of products per month. Its products are TSE, CCC and UKAS approved.

The current product line up of Inse includes gas water heaters, luxurious gas cookers, range hoods, electric water heaters, sterilized cabinet and induction cookers, etc.

 

High recognition at home and abroad
Inse is well accepted in the domestic market. The company is listed as China Top Brand, China Inspection-free Products, and Guangdong Top and Famous Brand. At the same time, Inse maintains deep impressive share in the overseas market.

Inse currently sells products to over 26 countries and regions outside China. Major export markets include Southeast Asia, the Middle East, South America, North Africa and East Europe. Gas water heaters and kitchen utensils from Inse are favorites of buyers from the above regions.

In the year 2004, the total export value of Inse more than 30 million Yuan, accounting for 25 per cent of the company? total sales figure. In the year 2005, Inse is targeting to conquer markets in Europe and the United States, while strengthen its shares in the existing export destinations.

The company accredits its flourishing export performance to its management principles, which emphasizes to provide worldwide clients with high quality products and customer-oriented service. In Inse, all the products have to pass four strict testing procedures to get the green light for delivery. In this way, Inse guarantees that its product quality truly live up to the requirements of customers. In the meantime, Inse attains maximum customer satisfaction, as well as pushes its production technique and after-sales service to a higher level.

Quality products to attract buyers?attention
Competition in the foreign market is severe, as the company has to compete against other domestic counterparts, such as Vantage, Vanward, Guangdong Macro Gas Appliance Co., Ltd., Combo and Guangdong Chant Group Co., Ltd., to secure its worldwide presence. At present, the biggest pressure comes from the price competition.

Inse is proactive toward the price war. Instead the company chooses to focus on the improvement of product quality to enhance its competitive edge. Products from Inse feature elegant and fashion design and excellent quality. These two characteristics help the company stand out from cutthroat competition, and earn distinctive acknowledgement. Customers, both at home and abroad, have a high opinion of Inse? products.

When asked to foresee the trend of product design in the year 2005, Inse points out that the demand of integrated kitchen is growing rapidly, and blue is on the way to be a dominant color.

Large investment in R&D to gain upper hand in the competition
Inse has set up an R&D center, and employed talented technical professionals. The R&D team keeps introducing new models to satisfy the changing market demands. With the help of advanced machinery, the team has the ability to develop a new product in an average period of 30 days. On average, the company is able to launch more than 200 pieces of new products each year.

In the year 2005, Inse increases investment in new product R&D sector, to recruit more technical experts. The company plans to introduce more new products in the near future.

In addition to manufacture products under its own brand name--INSE, the company also offers OEM service. Inse has four years of OEM experience, and offers design service and buyer label.