E-tella technology established in 2003 is specialized in development and marketing of telecommunication, mobile phone, audio/video, tablet pc, charger, LCD and so on. There are more than 2000 employees working in the group with annual turnout up to 10 million sets.

Early since its establishment, the group set the strategy to build its own brand name as a principal policy and meanwhile OEM for overseas customers as a second policy. The group keeps investing in promoting its brand name. Today, E-tella mobile phone sets covers the whole domestic market and has a very good market share. The brand name, E-tella, is now widely accepted and awarded as China top brand by the China state bureau of quality and technical supervision in the year of 2005. E-tella brand is actually a leading brand in the industry.