This focus on health is a megatrend in strong growth. There is a lot of focus on health, both at the individual level, because personal health gives status and sexual attractiveness, and at the societal level, because lifestyle disorders, associated with obesity and bad health habits, are very costly to the society. However, in a busy workday, when work, family and leisure-time activities must come together, many find it difficult to cultivate fitness or exercise as a separate activity, and here the bicycle is almost unique in combining a practical activity – rapid and direct transportation – with exercise.

In addition, bicycles are the cause of far fewer serious accidents than cars are, and they don't emit unhealthy fumes and particles, so here, too, we have a health gain. With this, we are touching upon the last megatrend that promotes the bicycle as the most obvious means of transportation for the future: environment and climate change. A bicycle is far more environmentally sound than a car, also when it comes to the environmental impact of construction, maintenance and scrapping…