Hearty Rise established in 1979. It is a subsidiary company of Etuoh Group established in 1976 for over 30 years in Taiwan.

Etuoh Group has been operating on the fishing equipment wholesales and retail business in domestic and international market long time ago. The Group has profound understanding on customers needs in fishing equipment and strives to provide with extraordinary quality every since its engagement in rod production business.

HR fishing rods are all produced in accordance with the highest standards, matching the quality of famous international brands. HR fishing rods are strictly developed with body ergonomics to achieve the goal that truly enjoy fishing funs much easily and lerisurely. Our team regularly visits international exhibitions to acquire latest knowledge and technology, to update HR offers to all clients. The R&D team always initiates creative ideas to make our products distinctive in terms of appearance, materials and fucntions.

For business expansion, Hearty Rise started a manufacture branch in 2004. Modern production lines have been built up to enhance product quality and productivity, then to meet the growing demand from HR fans.

Hearty Rise always makes full efforts to satisfy consumers and positively promote fishing as an entertainment sport more than business activity, also strengthen after-sales service.