Betterfuse was established in 2003, specialized in different kinds of fuses. Such SMD fuses, tube fuses, PPTC fuses, thermal fuses, PV fuses, EV fuses. Now with the customers all around the world.
Betterfuse based on the foundations of the German WICKMANN factory in Dongguan which are approved and certified through major international testing laboratories, such as UL, VDE, TUV, CCC, CQC, KC, PSE and ASTA.
2005-2007: To be able to meet the increased market demand for fuses, the company moved its facilities into a new factory complex in 2005. Besides adding a modern office building, Better Electronics decided to ramp up investments in its R& D division and new product developments, increasing the original product range from two to nine categories.
2008-2009: Better Electronics actively gets involved with the major industry associations and becomes a member of the national committee for technical standardizations in the field of circuit protection. Being appointed as a member of the IEC and SC32C advisory panels we embraced the opportunity to send our personnel abroad to Japan to learn management experiences and lean production from Toyota and Yamaha.
2010-2012: with the acquisition of the Hong Kong Asiafuse brand in 2010, Better Electronics further strengthened our market presence in Asia and added three more product lines to our portfolio. Leveraging our strategic position in the electronic components industry we also welcomed Wholesome Electronics Co., Ltd. into our group. this also allowed us to expand our business to thermal switches and EMC components such as power transformers and inductors.
2013-2014: with the establishment of overseas distribution channels and representative offices in Japan and South Korea we entered the global market. In 2013 we were appointed authorized supplier for Samsung mobile electronics, with ordering forecasts of at least 10 Million pcs per month. In 2014 we extended our global reach even further by conquering the European market with the addition of our Betterfuse sales office in Germany.
We are proud of our capability to attract the right talents, our 10 years of factory experience, outstanding R& D skills, high-tech facilities and equipment. through one decade of top-engineering, mergers, acquisitions and field work in the industry we developed from a single start-up company into a group with four subsidiaries and numerous powerful alliances.
Our customers value our drive to provide high-end quality products, solutions and services by still being able to keep a competitive price-performance ratio.
We live and work by the power of innovation and embrace our company culture and core values to simply be BETTER, through Brand, Energy, Teamwork, Team spirit and Resourcefulness.